I try to answer questions about
product marketing on Instagram, both privately and on my blog. Recently, “I sell products on Instagram, but to whom should I market, so who should I follow?” I got a question. In this article, I want to share the answer to this question with you. If you use Instagram as a personal account, it’s up to you who you want to follow. However, if you are using it for business purposes such as product sales and brand promotion, you need to determine very well who you want to follow. People’s interests change every day, and it’s the same with Instagram. Therefore, someone who does not show interest in your product and brand today may show interest in your product if you follow him later.
It is useful to follow a large number of people on Instagram. It would be wrong for me to say any fixed number about it, it’s totally up to you. However, if you have 1000 followers and you only follow 10 people, it will not look very good on your profile. I recommend that you follow at least 100 people in this sense. I’m sure you can find at least 100 people you can interact with on Instagram.
Here are some tips on who to follow.
- Follow what interests you
This is one of the most important tips. Your Instagram account belongs to you and you are the one using it. For example, if you want to interact with the photo posts of the people you follow, at least these posts should be photos that will interest you.
You can follow various companies, brands, celebrities, photographers, artists, etc. If they are sharing posts that you enjoy, follow them.
Track your family members, friends, and people you meet. Follow people you’ve just met if they’re people you want to keep in touch with. You can also see their posts and communicate with them.
- Follow good examples
Be sure to follow the companies and brands related to the sector you work for. If there are profiles that make good and exemplary posts in other sectors, follow them as well.
Watch what they do, how they post, and how they interact with their followers. Follow their application and consider how you can use it in your own account. This is very important for those who are new to using Instagram. It is very important that you learn how and for what purpose others use Instagram. Seeing which strategy yields very good returns and which application fails also gives you an edge in ensuring your own account is successful.
- Follow your customers from time to time
If you have customers who follow you, show interest in your products and promote your products, you can follow them. It would be a very good approach to follow them, interact and show them that you care. However, I still suggest that you consider the point of how many customers you should follow. If their shares are suitable for your product and brand, it would be meaningful to follow them, but it is unnecessary to follow your customers who make many and irrelevant posts.
- Follow your partners and people you do business with
If you have other companies and partners you do business with, you can follow them on Instagram. This will be a part of the support and solidarity you have given them.
So, Who should I not follow?
Who you follow is as important as who you don’t follow. First of all, don’t follow everyone who follows you. If you follow everyone, your Instagram account could be flooded with spam. Always try to understand who it is before following someone. Try to have brief information by reading what they write about in the bio section. Look at her photo shares, interactions, when they last shared, and review the comments she wrote. How many posts they share is also an indicator of how actively they use their accounts.
Avoid following your followers with the follow for follow tactic. Many users tell you to follow them and they will follow you back and forth. If it is someone you know, you can follow it, but if it is an ordinary person, I say don’t bother. Such people are generally users who are trying to increase their follower numbers and are not closely or remotely related to your product and brand. Stay away from them.
Be selective about who you follow on Instagram. Since you see the shares of your followers on Instagram, you will see many shares. Therefore, the content you look at should be relevant to your work and worth looking at. Follow people who have interacted with your brand and will support you with their own posts.
You can also unfollow the people you follow over time. Be brave about it. I also review my follow list from time to time in my own account and unfollow what happened as I mentioned above.
However, don’t follow someone just to gain followers and then unfollow them when they start following you, because this is not ethical.
I tried to give you various tips about who to follow and who not to follow on Instagram, but the real recipe is in your hands. Choosing followers is completely dependent on you, your business and your Instagram strategy. It depends on which posts you want to see and who you want to interact with.
Instagram is completely dependent on relationship building and the users you follow will be a part of this relationship.