Which Social Media Platform Should I Use?
Although the concept of social media may seem new to many of us, Facebook will celebrate its 10th anniversary in February. Big brands and companies are still trying to understand how to use social media sites and what opportunities there are. In the past year, companies have faced many social media problems, but I will talk about two below.
1- Which Social Media Site to Focus on?
2- How much time and resources should I devote to which Social Media platform?
The answers to these questions are not as difficult and complex as many users think, however, there is no single correct answer to these questions. Many experts and non-experts have posted on their blogs with suggestions for the right answer. Instead of adding my own thoughts, I would like to share the data prepared by Adobe that shows which sites the world’s internet users use the most in the past 12 years.
A nice study prepared to see which social media site users use more, rather than whether they are actively using it or just my number of users. Looking at the infographic, there are interesting data that many social media experts overlook.
- There are social profiles created on 21 websites, equal to the number of people in the world.
- Turkey has the world’s sixth largest number of facebook users, whether active or not.
- Many people forget that China has the 3rd largest Social media network in the world.
- Many brands in the Middle East stated that youtube is a more valuable platform than twitter and facebook, and they decided to determine their social media strategies accordingly.
- As one of the oldest social media platforms, Frienster still remains a major platform.
- Google+ draws attention with its position as a platform for commenting on Youtube videos.
- Although Pinterest is still a very young startup, experts say Pinterest has twice the click-through rate than Twitter and is on average 2 times more valuable than Facebook.
- VK, the Russian social media platform, is a much larger platform than Instagram with 228 million registered users.
- Looking at Snapchat, it’s a bigger platform than facebook, with more than 400 million photos shared daily in 2013.
- Orkut, a netwotk founded in Brazil and owned by Google, is a bigger platform than Snapchat.
The Youngest Social Media Platforms
When we look at the infographic, after 2010, startups such as Google+, Instagram, Pinterest and Snapchat and Path have reached a significant number of users and tend to increase in these numbers over time.
All the data is actually very interesting, but the fact that they are the largest social platforms in the world does not mean that you will value all these platforms.
To tell the truth, no one except your followers and fans has the right to tell you how much time you should devote to which platform. Articles published on large sites like Mashable, such as Pinterest generates huge traffic, etc., do not mean that this will be the same for you. Instagram and Twitter have recently enabled brands to get successful returns in their advertising efforts, but it is quite possible that the followers of those brands have a very different perception than the followers of other brands. Therefore, every brand should listen to its users and followers very well, understand their interests very well and develop a strategy accordingly.
In my opinion, there are 5 main questions that brands should consider when determining their social media strategy.
1- Who are your followers?
2- What do your followers say, what do they want?
3- When do you interact and communicate with your followers?
4- On which platform does this communication and interaction take place?
5- Why is such communication needed?
Information as above shows companies in which countries and by whom their brands are spoken and used more. It will provide information on emerging trends, which hashtags are effective in increasing sales, and accordingly, they need to develop strategies for different segments.
In general, social media platforms are a platform where users will enjoy sharing, but also where their followers and friends share what they will like. The feeling obtained by sharing will increase the quality and quantity of sharing. However, when viewed by brands, there should be data that can evaluate real rather than emotions behind the strategy to be activated. In the light of the data, it will only be possible to produce relevant content about the relevant social media platform. Brands with this understanding will reach more interested users.
Infographic Source: Adobe