The Instagram shopping feature, which has attracted a lot of attention in Turkey since its inception, is for businesses that have not yet opened a store on Instagram. What is Instagram Store and How to Open it? raised the question. Because the Instagram shopping feature is a feature that needs to be opened, or rather approved. For this, there are some steps that can be called complex, although not many. In this article, for those who want to open a store on Instagram, we will provide detailed information about the Instagram Shopping feature application process and What is an Instagram Store, How to Open it?.

What is Required to Open an Instagram Store?

In order to get Instagram shopping approval , it will be useful to know what you need to have first. To activate the Instagram Store feature;

  • You must have integrated your Instagram and Facebook accounts.
  • You need to convert your Instagram account to a Business account.
  • You must have an E-commerce site.
  • You must have added your products to your e-commerce site completely and without errors.

  • You must have a business account on Facebook Business Manager.
  • Finally, you need to create a Catalog in the Catalog Manager. .

In addition to these, if you want to take full advantage of the Instagram Store feature, you can install Facebook Pixels, Events and Conversions on your website.

Instagram Shopping Feature

How To Turn On Instagram Shopping Feature

In order to use the Instagram Shopping feature, which is also available in our country in October, you need to follow the steps below;

  • The first step is to create a business account on Facebook Business Manager.
  • Then you need to create a Catalog in the Catalog Manager.
  • Add the products to the Catalog without any problems.
  • Finally, click the Activate Shopping tab.
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    Or, after following the first three steps above, click View Store on your Instagram profile and confirm the Shopping feature. After you receive Instagram shopping confirmation, add your products to your Instagram Store from the same place.

    How to Create a Facebook Catalog?

    One of the important steps to open an Instagram Store is to create a Catalog. How to create an Instagram shopping catalog for those wondering, here are the steps to create a catalog;

    • First of all, log in to and select your business. Then click on the 9 dot-shaped menu tab in the upper left.
    • Click on the Catalog Manager before the pop-up window and then on the Create Catalog tab in the newly opened window.
    • Select the section related to your business and fill in the blanks. fill it. If you wish, you can name your catalog after choosing your Business account.
    • You can add your products to your catalog in different ways. If your number of products is less than 50, you can manually upload products to your catalog manually, and if more than 50, with an Excel-like file. You can easily upload products with the Facebook Pixel code linked to your website.

    How to Activate Instagram Shopping Feature?

    Once you receive

    Instagram shopping confirmation , all you have to do is log in to your account and start using the Instagram Store feature. For this;

    • Log in to your Instagram account.
    • Click on the View Store option on the profile.
    • Finally, manually add products from the catalog you created before and tap Done. Here is your Instagram Store ready to use!

    We hope that thanks to this article, you can easily open your Instagram Store and take advantage of its advantages. See you in our next article…