The social media platform Instagram, which has continued to increase in popularity in recent years, is also home to most marketers. As Instagram has become more popular than its rivals, Twitter or LinkedIn, it has become a platform that brands use to reach potential customers and sell at the same time. But this evolution brought with it another challenge. Reaching millions of users and increasing brand visibility became more difficult with the increasing competitive environment, and after that, search engine optimization (SEO) methods, which we often hear on websites, started to be applied for Instagram as well. After this development, all the work done to increase the visibility of your Instagram account, which has been widely used, is called Instagram SEO work. These studies are done to increase your visibility in Instagram search results and therefore the popularity of your page.
How to Do Instagram SEO?
There are certain methods of doing Instagram SEO work, which are used to fill the need for promotion caused by inter-brand competition in Instagram. The search algorithm used by Instagram itself is similar to Google’s search engine. Therefore, applied SEO studies show similarities with each other. Some of the improvements you need to implement for search engine optimization on Instagram are as follows;
1- Optimize your profile
The first thing you need to do to increase your visibility and user engagement on Instagram is to optimize your Instagram profile. Some changes you will make in your profile will increase the user traffic of your Instagram account and will enable you to rise to the top of the search rankings. Some of the things you should do when optimizing your Instagram profile are as follows;
- Choose a colorful profile photo for your brand
- Make your business name an easily searchable name
- User in the selection of your name, use the most used keywords in your field of activity (It will increase your search ranking not only for Instagram but also on the web)
- Make your profile public
- Use video links in your bio (brand promotion ads etc)
- Switch to an Instagram business account
Although the above steps seem simple, they include factors that can directly affect your search engine rankings.
2- Define your brand message
One of the most basic elements of having good visibility on Instagram is the attractiveness of your brand message. Since Instagram is a visual sharing platform, it is also important to use photos to support your message. Using keywords while creating a brand message will ensure that your Instagram account is indexed in the categories of keywords you have used. Searches in the categories you are indexing are another factor that will increase your visibility. Optimizing the brand message you have created according to the content of your photos and using it regularly is another point that will help you in terms of SEO.
3- Use keywords in your bio
Using secondary keywords in your bio in addition to the primary keywords that you have or will pass in your username, search is an important factor in influencing their rankings. For example, if your primary keyword is “patisserie”, your secondary keywords could be “cakes” or “cakes”. Secondary keywords are more specific, allowing you to compete against fewer competitors in rankings.
4- Use hashtags effectively
Most users on Instagram do not find pages by direct search. The probability of being found on a certain hashtag is also very high. Therefore, your use of hashtags is extremely important. Each post should have its own unique hashtag strategy. When choosing hashtags to use in your posts, looking at the number of posts, compatibility with your profile, shared content and popularity will help you choose an effective hashtag. In addition, the hashtags you use are keyword compatible. You can also get detailed information on this subject by reviewing our article on Instagram Hashtags.
5- Careful when choosing your photo captions. acquire
The use of secondary keywords in the titles of your posts is extremely important. A correct title chosen with the help of keywords not only attracts the attention of users, but also increases your visibility in search engine results. It is also effective in attracting new users as well as existing users. It is also possible to use secondary keywords that you have used in your bio and hashtags in the selection of your titles.
- Make a content agreement with influencers
Agreements you will make with influencers to promote your brand can be done quickly and effectively. will increase your visibility. You can contact people with high followers related to your field and have them share paid or free content to help boost your SEO. In addition to the use of keywords and hashtags, this way you complete the tagging your brand needs.
7- Award-winning competitions edit
A contest or sweepstakes you organize in your account will be very effective in attracting users’ attention. This has positive SEO implications as well as bringing you thousands of new followers and potential customers. For example, you can ask users to impress their friends in the sweepstakes you organize, this action will come to you with countless new users that it is impossible to reach in normal time. As a result of your increased profile traffic, your search engine ranking will increase.
- Use reporting apps
Your application In order to see if SEO techniques work, you need to examine the technical analysis of your page through certain programs. The on-platform analysis feature that we all use and that Instagram offers has some limitations in terms of usage. Chief among these limitations is that it only allows you to pull data from a specific date. It is also very difficult to save data. While this is fine for everyday use, it’s more than inadequate for serious work. Sprinklr or Hootsuite can be shown as examples of applications that have been produced to prevent such problems. With the social media tools, data analysis, automatic reporting and other features offered by these two applications, it will help you understand whether your SEO work is working effectively and optimize it.
What to Avoid While Doing Instagram SEO
There are some SEO tactics that the Instagram search algorithm, like Google, penalizes when it detects. Thanks to the ever-developing algorithm, it imposes restrictions on viewing the accounts that make the irregularities detected. These restrictions include not appearing in the search engine and lowering your ranking. Things you should not do to avoid these penalties are as follows;
- Stealing content
- Using bots
- Following multiple accounts very quickly
- Buying followers
SEO efforts are long-term strategies and it is difficult to see results in a short time. Growing up fast may sound good, but the consequences of punishment are such that your hard work can go to waste. That’s why it’s important to manage and grow your Instagram account correctly, without using these techniques.
All of the optimization processes of search engines within the social media platform.
You can perform Instagram SEO work to optimize your profile, increase your brand awareness, use keywords in your bio or use images effectively.
When doing Instagram SEO, you need to avoid content theft, using bots and buying followers.
#amazing #TagsForLikes # Hashtags like followme are among the most active hashtags.
Open the application and go to the page with your profile, then you can edit your profile as you wish by using the “Edit Profile” option.
As Instagram can clearly detect bot accounts, your account can be closed if you use bots.