If you want to maintain the visibility of your business on social media platforms, you need to pay attention to following trends. Especially when it comes to Instagram, the rapidly changing interests of users are an impressive factor in determining strategies that work. In our article “What are the 2021 Instagram trends?” We will review the methods you can use by looking for an answer to the question.
With the number of active users reaching one billion globally, Instagram is one of the most important social media platforms of today. If you are an entrepreneur interested in social media marketing, Instagram is one of the channels that will attract your attention with its interaction opportunities. By using Instagram, it is possible to significantly increase the success of your business. However, it should be noted that social media platforms with many users are brutal. Therefore, not following user trends can make all your efforts go to waste. You should not lose sight of the right tools and trends so that you can implement effective marketing tactics. In this direction, we have listed the 2021 Instagram trends for you. Let’s examine these trends in detail now.
1. Stories Not Posts Focus
First of all, let’s emphasize that Instagram stories reach 500 million daily viewers in total. This is truly an incredible number. When we take a look at the 2021 Instagram trends, we can say that the story shares are still in place. Instagram stories; continues to be one of the most popular tools where users interact with their family and friends in different ways. In contrast, Instagram posts are only used to share high-resolution content. Of course, standard posts are still important to your Instagram profile. However, it is a fact that they have lost their popularity compared to Instagram stories.
It is possible to observe that the importance of chronological shares has decreased in other social media platforms such as Instagram. This situation appears as the strengthening of the story concept when it comes to Instagram. Most Instagram users, including businesses, share their products or photos via stories, not standard posts. Especially the decrease in the importance of chronological sharing can be considered as a good opportunity for businesses. Even with a single engaging and targeted Instagram story, you can get serious engagement.
2. Using Augmented Reality Elements in Story Filters Is On The Rise
One of the most practical ways to promote your content on Instagram is to make interactive posts. Accordingly, the application allows third parties to design different filters for use in stories on Instagram. Therefore, the use and sharing of filters specific to your brand by users in 2021 may stand out as one of the methods that will increase your awareness. It is now very easy to raise awareness with this feature, which is at the top of the list among Instagram trends.
3. The Use of Audio Is Increasing in Instagram Stories
Research conducted on Instagram and Facebook shows that users like music and voiceovers. It is a fact that stories with music and sound get better interaction, although designs made without sound continue to attract attention. According to statistics, such posts perform 80 percent better than silent posts. It is also interesting that more than half of the users discover their Instagram stories by turning on their device. Although Instagram is actually a platform based on image sharing, all these researches may indicate that the use of audio will increase gradually.
4. Direct Shopping on the Platform
In the past, marketing strategies using Instagram were mostly based on linking to external sites. A user would see your business ad and click on this ad to reach your site through the browser. However, we should point out that this method is a less preferred strategy today.
Today, many users prefer to use Instagram’s new shopping feature. Therefore, it seems likely that many businesses will convert their followers into customers in 2021. As a matter of fact, the tendency of user habits towards more practical supports this situation. In this direction, many people find it more useful to complete their shopping on the platform they use instead of going to an external site.
5. The Discover Tab Is Now In The Foreground
According to the statistics, more than 200 million users use the Discover tab every day. As you know, the Discover tab allows you to encounter posts other than the people you follow. However, in general, it is worth saying that this tab is personalized. The posts in the Discover tab are mostly based on the past search and follow information of the user.
However, the increasing popularity of the Explore tab allows Instagram to become a much more content-rich place. By using the Explore tab, it is possible to access content in many categories from art to travel, from decoration to health. In this sense, businesses that turn to Instagram marketing should not overlook this tab. There is no specific method to use for postings to the Discover area. However, in this sense, it is possible to increase the likelihood of posts to be found in Discover by using the following tips:
- Make sure to use the right hashtags in your posts.
- Publish your posts at appropriate times.
- Don’t forget to add your location to the posts. In this way, you can reach your local audience.
- Interact with your target audience in your posts.
/span>6. Reels Usage Expected to Increase
Reels is one of the new Instagram features that allows users to take short 15-second videos and edit them with filters. The function, which was put into service in August 2020, was highly appreciated by many users. It should not be surprising that Instagram brings a similar feature, especially after the attention of the TikTok platform. In particular, the fact that TikTok is banned in some countries may ensure that such interaction remains entirely with Instagram in the future. As a matter of fact, according to research conducted in the USA, while the time spent on TikTok decreased after the Reels feature, there was a close increase in Instagram. You can also get comprehensive information about Instagram reels on our site.
7. Instagram Live is Growing Fast
One of the most popular Instagram features, especially during the pandemic period, has been live broadcasts. In many parts of the world, including our country, users made interactive live broadcasts on Instagram. So much so that we witnessed even many television celebrities broadcasting from this platform. According to statistics, with the start of the pandemic period, the use of Instagram Live has grown by 70 percent. Therefore, it is extremely important for entrepreneurs who want to develop Instagram strategies not to overlook Instagram Live. In this sense, it is possible for Instagram Live to be one of the biggest trends of 2021, just like 2020.
8. IGTV Can Be an Alternative for Content Producers
We can talk about IGTV, or Instagram TV, as the latest trend that can stand out in 2021. Developed for long-term video formats, IGTV is also offered to users as a separate application. It is also possible to access these videos from within the Instagram application. Presumably in the future, developers will separate these two apps. In this sense, they may be waiting for IGTV to achieve the desired popularity.
IGTV allows content producers to produce long videos. Through these videos, producers can earn income by evaluating advertising opportunities. In this respect, we can say that IGTV is competing with YouTube. Instagram employees promised that they would make various improvements to IGTV in 2021. For this reason, we should not be surprised if this feature suddenly becomes popular, even if we give it a lower chance than others. We shared all the details about 2021 Instagram trends with you, stay tuned.
IGTV, Instagram Live, Reels videos, stories and Discover areas have become the trends of Instagram for 2021.
There is no direct formula for getting posts into the Discover area, but the right combination of hashtags, posting at the appropriate time and sharing strategies such as location tags increase this probability.
tags like fun #food #beauty #instalike #fitness popular Instagram
Instagram Reals users take videos and decorate and share these videos with music and visual effects.
IGTV is a trending feature that allows users to share long videos.