“Which time period would be better to post on social media?” There is no question that is older and more fundamental than the question. Everyone has asked this question once. Content sites and companies working in the field of social media marketing have conveyed the answers to this question to their followers in various ways.
The question is a valid one. Every user who produces good content wants their content to reach large audiences organically. It is natural to aim to increase the reach of your post with a strategic timing, rather than posting at a point where no one is at a computer or phone. However, most of the time, the data we come across on the internet may not be consistent, or we cannot get efficient results when applied to our situation. Today, we can find the clearest answer to this question in the statistics pages offered by social media platforms.
According to Hootsuit, the best time for Facebook posts is between 12:00 and 15:00 on weekdays. SproutSocial, on the other hand, extends this time interval a little more and gives it between 09:00 and 15:00 almost every day. On the other hand, CoSchedule, after reviewing over 20 studies, recommends a time slot from 13:00 to 15:00 from Thursday to Sunday.
The most reasonable way to find out what works and what doesn’t for your own Facebook page is of course to see your own statistics. For this, it will be enough to click on the three-dot icon at the top of your page and click on the “See Statistics” tab. (If you are logging in from the Business account, click the Statistics tab open at the top of the page) Here you can see the most active hours of your followers. Posting 10-15 minutes before the given hours will contribute to your organic reach.
Although CoSchedule and HubSpot agree that Wednesday is the most effective day for interaction, SproutSocial believes that this day is Thursday.
For your posts to be effective, simply go to Twitter Analytics and click on the Tweets tab. The graph that appears will quickly show you on which days your organic reach peaked.
As a platform for professionals, it’s not surprising to think that the right time for LinkedIn is during business hours. Although there are good interactions between 08:00 and 17:00 on weekdays, the most productive days are listed as Tuesday, Wednesday and Thursday.
You can see your followers and page visitors on LinkedIn Analytics. You can use the SimplyMeasured application free of charge to see which hours are more convenient.
All experts say the weekend is the right time for Pinterest. However, what is surprising is that the hours between 02:00 and 04:00 are the most effective.
If you don’t want to stay up at that time of the night, it may be useful to go to your analytics.pinterest.com page and examine your followers. You can access your data by clicking on Demographics under Audience.
The common result of all researches is that weekdays are the most correct days, and early morning and evening hours after work are the most effective hours.
If you are using a Business account, it is very easy to access your statistics for Instagram. Here you can see which hours are more effective. If you have not switched to a business account, it is possible to see the active hours of your followers using free applications.