While social media has started to dominate life in every field, it is not acceptable for the future of brands to stay away from social media or to mismanage it. It is not enough for brands to just exist in the future, it is very important to use social media for a bright future. If the use of social media is beneficial to a brand, it is directly related to its use at the right time. No matter how professionally a brand manages its social media accounts, it will not be able to fully benefit unless it is shared at the right time. For this reason, the right use of social media starts with using social media at the right time. In this article, we will guide entrepreneurs and entrepreneur candidates and give some information about the best times for social media sharing according to the sectors.
The Most Accurate Social Media Posting Times by Industry
The Most Accurate Social Media Sharing for Direct-to-Consumer Brands Times
The most accurate social media sharing times were determined for brands that sell directly to consumers. This determination was made in line with the data of research companies such as Sprout Social, Later, Right Data and Hootsuite. The most accurate posting time on Instagram for this sector is 08:00 and 13:00 on weekdays. These are the hours when young people, who play the biggest role in consumption, use social media in the most vigorous way. For this reason, each product they see has a longer retention time in their memory. The best time for Twitter posts is 08:00, 12:00, 19:00 and 20:00 on weekdays. FacebookThe most suitable times for posts are 09:00, 13:00 and 17:00. On a weekly basis, the most accurate timing is considered to be 12:00 on Tuesday, Thursday and Friday.
The Best Social Media Sharing Times for Media Companies
Media companies are recommended to post more on Instagram at 9:00, 12:00, 15:00. On Twitter, the busiest hours are also the most important for media companies. These are 20:00 and 22:00 hours. Media companies are advised to use 11:00 and 18:00 hours on Facebook. On a daily basis, Tuesday and Thursday are the most valuable days in social media for this sector.
The Most Accurate Social Media for the Healthcare Industry Sharing Times
The health sector is a slightly different sector compared to the other two sectors. For this sector, the sale of the product is more important than the click of the ad. In other words, healthcare publishers should focus on product sales, not ad clicks. The best sharing hours in this sector are the morning hours when people think about their health the most. Generally, people take most positive steps regarding health in the morning hours. For healthcare, wake-up times on Wednesday and Sunday are seen as the best sharing hours on both Instagram and Twitter.
The Best Social Media Sharing Times for E-Commerce Industry
The times when shopping is most needed and done the most are the right times for the e-commerce industry. As it is known, these hours are the weekdays after work and the weekend evening hours. To clarify, Thursday and Sunday 17:00 are the most suitable times for the e-commerce sector to share social media. It would be very useful to add Sunday 20:00 to these times on Twitter.
This data is based on social media users who are potential customers of these sectors. Another source of this research is the days and hours that users interact with these posts the most.
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