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Social Media Marketing Ideas – When planning social media marketing ideas, first: you need to have a general understanding of what you want from social media. Because creating a social media plan means finishing a game in the mind. That means increasing your reach with more dollars and cents than your current social presence or new followers. The key is to set realistic social media goals. We recommend tackling smaller goals that allow you to scale your social efforts in a way that is both reasonable and affordable.

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Social Media Marketing Ideas

Increasing Awareness

Increase brand awareness. Avoid only posting promotional messages to build genuine and lasting brand awareness. Instead, focus on content that highlights your personality or values ​​first. Bringing new followers together, for example, means finding ways to promote your brand to people you haven’t heard of before. Even something as simple as asking a question can increase your engagement rate. As long as it is original enough to draw attention to you, even absurd. As long as you’re satisfied, your customers can be your best cheerleaders.

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Grow Your Brand

Create leads and sales. Whether online or in-store, followers don’t accidentally make social purchases. Growing your audience also means discovering the most important conversations about your business and industry. By searching your social channels, using specific keywords, phrases or hashtags, you will reach your core audience much faster thanks to efficient social media targeting.

Increase community engagement. Find ways to grab the attention of your existing followers. This means experimenting with messaging and content. For example, does your brand promote user-generated content and hashtags?

Twitter

If you really want to slam your Twitter followers, you can’t be afraid to be a little shameless. Are you speaking at a conference? Put the Twitter handle in the slideshow. Join weekly hashtag themes like #ThrowbackThursday.

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“If you want to create your following social media, you are an active participant in the community You must be.” Set such conditions. That means posting regularly and also participating in fun weekly social media traditions with a loyal audience.

Social Media Marketing Ideas – Pinterest

Pin your own images and other images. Do not underestimate the value of this image sharing site. Post your strongest visual assets (templates, infographics, etc.) on Pinterest and link them to your web pages for serious traffic. Women greatly outnumber men on Pinterest and are noted to have the highest average order value for social shoppers.

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Facebook

Keep social tabs on your competitors   Facebook business pages  allow you to follow other accounts through the Pages To Follow feature . Follow your competitors and see what they’re posting and which posts are getting the most shares and likes. See what works and follow their lead. Facebook and YouTube are prime locations for ads, in part because of their high lucrative user bases. LinkedIn’s user base is well-educated, making it a hub for in-depth, industry-specific content that may be more complex than what you see on Facebook or Twitter.

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Social Media Marketing Ideas – Instagram

One of the undeniable truths is that in the last 5 years, Instagram has become the most important advertising and marketing tool. One of the reasons why Instagram is preferred so much is that users openly express their opinions about the product and their questions about the product can be answered in a short time.

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 Make your Instagram Feed “Shoppable”. This feature allows brands to tag products available in your stores, allowing users to purchase them directly from the app, making Instagram the perfect solution for most online businesses. Usually when users click on the photo, they are taken to a product page with tags, product description, and CTA (call to action) such as “buy now”. They can then choose to complete the action, which will take them to a separate landing page.

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