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Norwegian Filter Law – Enacts Law Regarding Retouched Photos on the Internet! – Over the past decade, the rise of the selfie culture is pushing the evolution of digital enhancement tools and technologies. This led to a situation where many of the images that people posted online were heavily edited and very bright.

So much so that images that are not closely related to the person’s existence in the real world are encountered.

If you’re feeling ugly, it’s because you’re comparing yourself to a standard of beauty that no one will ever reach. This leads to significant mental health effects, especially among young women.

Norwegian Filter Law – Passes Law Regarding Retouched Photos on the Internet!

Norveç, İnternette Yayınlanan Rötuşlanmış Fotoğrafları Açıklamaya Zorlayan Yeni Kanun Çıkardı
Photo by Element5 Digital on Unsplash

In order to combat unrealistic beauty standards; Passed new regulations requiring influencers and advertisers to tag retouched photos.

“For ads where the shape, size or skin of the body is retouched, even through a filter, before a photo is taken, according to the rules recently adopted; A standard label designed by the Norwegian Ministry of Child and Family Affairs will be needed. Examples of manipulation that require labeling; enlarged lips, constricted waistlines and exaggerated muscles… But it’s not clear whether the same will apply to lightening or saturation adjustments.”

The new law will also cover images of influencers and celebrities “if they receive any payment or other benefit” related to the post.

“Any violation is punishable by increased fines and even imprisonment in extreme cases.”

Here are the ones shared by Vice.

The Effect of Social Media

Photo by karelys Ruiz on Unsplash

The movement is the “kroppspress” (body) which has roughly become the standard of beauty in Norway. edition) continuing around; It came in the middle of a public debate. The Ministry of Children and Family, in its proposal to the Norwegian parliament, states that what it calls “body pressure” or beauty standards is common; He cites studies that found a contributing factor to low self-esteem in young people.

The Ministry said, “The precaution is to reduce the negative impact of such advertisements, especially on children and youth; I hope it will make a useful and important contribution.” said.

However, the ministry said it is not always easy to determine whether a photo has been edited; recognized that the requirement may be difficult to enforce. Also, an undesirable result of the law influencers; He pointed out that they may feel more pressure to undergo cosmetic surgery “to achieve their beauty ideals”.

Still, according to the Norwegian daily Verdens Gang; The arrangement has been positively received by a number of influencers in Norway.

For example, the research published by the Royal Public Health Association in the United Kingdom in 2017; He says that Instagram is “the worst social media network for mental health,” among other issues; shown to contribute to levels of anxiety and depression. An important finding of the research was that Instagram contributed significantly to the “comparison and despair” attitude of young people. However; users regularly felt that they couldn’t match the highlights posted on other people’s Instagram profiles.

Photo by Annie Spratt on Unsplash

I wonder what the effects of the work will be – Norwegian Filter Law

Instagram has tried to hide the number of likes to reduce this comparative pressure. However, how useful it will be, of course, is open to debate.

The implementation of the legal disclosure is an important step in this context. While it did not prove to be the final solution, a critical area of ​​focus was noted. However, the Norwegian authorities have taken concrete steps to solve this problem; It is nice to see that the existence of this problem is acknowledged and solutions are being researched.


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