Instagram Marketing – 5 Tips You Can Use – Instagram is now a necessity rather than a choice for those who want to ensure continuity in this fast-paced world of consumption and reach their brand to the most people as soon as possible. Instagram, which seemed to be a by-product of Facebook (is it possible to delete facebook browsing data?)?) when it first came out, but turned into a giant with 1 billion users as businesses slowly adapt, has a very important position in the marketing world.
Thousands of brands are in a very successful position using Instagram as a marketing tool. Some use Influencers to reach the point they want, while others try to reach a place with their own brands. Instagram can be an easy tool to use, but being successful as a brand is not an easy task.
Then what should be done as a brand? What should be paid attention to, which issues should be avoided? How often and what content should Instagram posts be? We are waiting for you below for answers to all these questions and Instagram Marketing tips.
Instagram Marketing Tips
1. Share at the right time.
If you think over-posting on Instagram is a good thing, you’re wrong. If users start seeing only your brand in their stream, they will unfollow immediately. The best way to prevent this is to share at the right times.
So what’s the best time to share? According to a study by SimplyMeasure, the best days to post are Monday and Thursday. Posts made at 08:00 and 09:00 in the morning and at 02:00 in the afternoon have the most interaction, while the worst days for sharing are Sunday and Wednesday. By following this chart, you can reach the most people quickly by sharing.
2. Work with influencers.
If you want to reach your potential customers in a short time, you can get help from influencers. Influencers with a large audience will help you a lot in this regard.
More and more people are using products and services they see from the people they follow. This means that if you collaborate with the right people, you can win these users. In short, find popular influencers who may be interested in your products and take care to work with them.
3. Use Instagram stories.
Instagram stories are a great way to reach your potential customers. Unlike posts, stories appear at the top of the stream as 24-hour slideshows. In this way, users are much more likely to see an ad you have posted on your story because they follow the stories daily.
In addition, you can add effects to stories and create very unique stories with features such as rewind and slowdown. In addition, if you are working with influencers, you can share the posts they put on their own stories in your own story, and you can increase your influence by using tags.
4. Make posts that will encourage you to buy.
Instagram is a great place to promote your products, and if you play your cards right, you can sell your products without bothering your users. The best way to do this is to post product promotions as sharing.
You should not be too aggressive when promoting your products. The important point here is that you do not force users to buy your products. For example, you can create an app of your brand and provide discounts to users who download it, or you can encourage users to buy your products by sharing seasonal drinks like Starbucks with sharp backgrounds.
So don’t be afraid to showcase your products. Just be careful not to be too pushy while doing this.
5. Use tags effectively.
Using tags correctly is a great way to create instant engagement. For this reason, it is useful to take extra care when putting tags on your posts.
For example, you can design a label that your customers can use after purchasing the product. Thus, while users strive to appear ahead in your story, you advertise your product for free in every tag.
Instagram is a great platform that has dominated the marketing and advertising world. Taking advantage of this platform as much as possible and using it effectively is actually a very easy task. For this, starting with the small tips we mentioned above, you can turn Instagram marketing into a powerful weapon for your brand. Then get started without wasting time and stay one step ahead of your competitors!