Instagram remains the fastest growing social media platform. As well as individual users, many brands from different sectors are starting to become aware of this fast-growing social platform and try to develop and implement a marketing strategy for it, starting to meet their users and introduce their products and services to them.id=”more-551″> If you want to open and manage an Instagram account for your own brand, institution, store or boutique, you can use the six-point roadmap I will share below.
1) Meet the Instagram Blog
You are not the only one looking for information about brand management for corporate on Instagram. Instagram founders are well aware of this. Therefore, they created a blog page under the title of Instagram for Business. This blog provides tips on how other organizations manage their Instagram accounts, and information and news about Instagram.
2) Create Your Profile
I shared my article about creating a profile on Instagram with you before. From brand management to creating hashtags, you can easily learn how to create a profile and what you need to pay attention to. I will share my more detailed work on creating a successful profile on my blog in the coming days.
3) Don’t forget to use Instagram filters
Don’t be lazy when posting photos on Instagram. Try to use the filters on Instagram to add vitality to the images you share. Your followers will interact with you according to the vitality and beauty of the photos you share.
TrackMaven measured how filters affect interaction in a recent study and found that Mayfair, Unfiltered and Inkwell filters create more interaction.
4) Create your Goals and Plans
Don’t share ordinary photos. Have a plan for the photos you will share. Make sure that your Brand and Institution account has goals and objectives that will increase user and follower interaction. If you post without a specific purpose, it may appear as spam. However, it is necessary to consider the quality of the shared photos. It is important to share with quality rather than sharing a lot.
5) Share the Invisible Sides of Institutions
Brands and institutions can create differences behind the scenes, that is, how the products are produced and the shares of the employees. As followers will want to connect and interact with the brands and products they love and follow, the return of such posts will also be positive.
6) Create hashtag
Creating hashtags on Instagram is like doing SEO work. If the correct and relevant hashtag is created, it will be easier and more found by the target audience. Try to create hashtags for your industry and your brand to increase engagement on your Instagram account.
It’s Your Turn Now.
These I shared are general tips on how you can create and implement your Instagram strategies for your own organization and brand. If you have successful and different methods and strategies that you use, I would appreciate it if you would share them with me in the comments section below.