1. Communicate, network with other users
The way to gain followers depends on being recognized by many people. We meet people by going to various meetings and events. Why not do the same on Instagram? By liking and commenting on the posts of Instagram users, your chance of being seen by others increases, and this increases the number of your followers.
2- Share photos of your employees and work environment
People are curious about the working environments of companies and want to see how things work. This is why McDonalds’ Why the Burgers in Ads Look Better than the Real Thing video went viral.
Similarly, you can share the daily hustle and bustle of your company with your followers. However, while doing this, be sure to ask your employees for permission. In terms of the positive image of your company, sharing the happy photos of your employees will allow you to be followed by more people.
3. Share your Events or Products that are not available elsewhere
In addition to the shares of your employees, you can make special posts for your Instagram followers, which will increase the number of your followers. For example, if you are going to participate in the fair abroad, you can pre-share the images you will use in this fair. If you are going to launch a new accessory soon, you can share the images of it for Instagram users. Such posts attract people’s curiosity and the users who visit you become your followers.
4. Share graphics
For some brands, sharing graphics or cartoons attracts the attention of the followers. If your brand image is suitable for this, you can share such a post, but if not, go to the next step.
5. Create Collage
We can’t create collages on Instagram, but there are many collage applications other than Instagram, using them to share remarkable images. (Instapic Frames, Pic Collage, Collage Shaper, Photo Shaper, Collage Maker, etc). Collage posts allow you to share more content. The important thing here is to bring together different but relevant shares.
Here’s how H&M implemented it.
By bringing together four different frames, informative and remarkable sharing is made. If you prioritize photo quality over content, more people will follow you.
6. Hashtag, hashtag, hashtag
I have previously shared about the importance and correct use of hashtags. Creating related hashtags will make your posts reach more people.
If you use specific hashtags for your brand on different social platforms, use them on Instagram as well. Thus, users who follow you on other social platforms will continue to follow you on Instagram. Be sure to add relevant and frequently used hashtags to every photo you share. You can also find popular hashtags or related hashtags by searching on Instagram. It shows the closest hashtags you have searched on Instagram in the top ranking, so it is easier to find hashtags by avoiding a big mess. The use of hashtags that are popular but unrelated to you will make you look amateur and your brand weak. It works in the short term, but not in the long term.
7. Share your Instagram account on Facebook
Since Facebook bought Instagram, these two platforms are almost constantly interacting with each other. Therefore, if you have a facebook page, you can add your instagram account here and make your instagram shares on facebook.
8. Keep your Instagram profile up to date
Your Instagram profile is as important as the photos you upload to Instagram. You have 150 characters to create an effective profile post. So write and share with people not only who you are, but also what you like and your interests. I have shared my article about effective profiling here before.
Here are some sample profile accounts.
9. Generate traffic from your website to your instagram account
If your website is getting good traffic, don’t forget to add icons for your social media profiles. If interested, you can also attract visitors to your website by adding photos and videos from Instagram to your blog.
10. Share interesting photos to your posts
Instagram is a platform built entirely on virtual visuals. Therefore, it is very important to post regularly to keep your followers interested.
To share interesting photos, you can create interesting photos using applications such as Lumie, Snapseed, PicMonkey, Pixlr and Color Splash. You can create better quality photos with applications such as PopPhoto and CIO.
To summarize, in order to increase your Instagram followers, you need to give importance to the quality of your photos, to share and network that will attract the attention of your followers. Thus, users will naturally follow you.
What’s your opinion?
Which method is the most suitable for you or are there any other methods you use to increase your Instagram followers? What are you doing to increase followers on Instagram? I would greatly appreciate it if you could contribute to this article by sharing it below. ggggmyimg2