No matter what your goal on Instagram is, if you use Instagram to promote your brand and business and make sales, you need to reach target followers who will be interested in your products and services. So, how can you find the right followers? Where can you find them? How do they use Instagram? Many more questions like this may come to your mind.
Below, I will share where you can find your target followers on Instagram and how you can interact with them.
Follow Event Hashtags
Whatever your industry is, there are always events and meetings related to your industry. These can be in the form of seminars, conferences, demonstrations and celebrations. Whatever event, find event hashtags and follow them on Instagram.
If you are someone who sells cookies or handmade knitting works, do not miss the fairs organized for this and follow the hashtags used for fairs. As the participants participating in the fair will share the relevant images with the hashtag shared at the fair, you will thus reach the right followers. Of course, just following hashtags is not enough. You need to be active, that is, like and comment on the shared content.
Read and comment on the posts on the shared photos. If there are any questions, answer them. Thank those who shared it or ask them if you have any questions. Interacting with the attendees will automatically increase your followers. Most importantly, you will reach your target followers correctly.
Follow Hobby or Interest Hashtags
Follow hashtags related to your hobby or other interests, such as following event hashtags.
If you have a weight loss center, follow hashtags like health, yoga pilates etc. If you sell pet products, you can follow hashtags such as pets, pet fashion, and pets.
If you know the demographics of your target followers, you’ll know what they’ll be interested in. You can use this information to find your right followers. In the same way, by using the methods I shared above, you can increase the number of your followers by asking questions, answering them, and creating interaction.
Review Who Follows Your Competitors
If you are looking for the right followers on Instagram, your chances of following and interacting with your competitors are quite high. This will make your job even easier as you can access all of them from one place.
Go to competitor accounts’ profiles and look at their Followers. You can see the list of all followers there. By browsing the follower counts, you can find the ideal followers for you. Look for user profiles that are actively sharing, engaging and matching your correct follower profile. Then review their posts and like their posts. Start communicating by writing answers in the comment section. Tell them you like their posts and write answers to them if they have any questions.
This method may seem to take more time than following hashtags, but it is reversible when applied.
It is very important to have the right, ideal and engaging followers on Instagram. You may have 5000 followers, but if they are not interested in your product and business, and they are not very active on Instagram, they will not fit the right follower profile for you. Instead, you need to interact with the right followers that are ideal for you and see the results.
If you have other methods that you have applied to reach the right followers, I would be very happy if you share them with me below.