Instagram Engel Kaldırma İşlemi Nasıl Yapılır?

Facebook and Instagram are social media platforms that have their own advertising network and appeal to millions of users. As a result of its advertising revenues and contributions to advertisers, it has become one of the most preferred advertising networks. When looking at other ad networks, Facebook and Instagram ad prices seem quite reasonable and are seen as one of the most ideal advertising methods to reach high conversion rates. In this article, we will answer the question of what are Facebook and Instagram ad models. Knowing the ad models will allow you to learn which segment your ad is in and take an efficient step towards it, and the results will be positive.

What are Facebook & Instagram Ad Models?

When we talk about Facebook and its Instagram, basically We can say that there are three different ad categories. These ad categories are; awareness, rating and conversion ads.

Awareness Ads

The purpose of awareness ads is to increase brand awareness. Sales and marketing purposes are not prioritized in these advertisements. The first purpose here is to reach and examine the brand to more masses and to create brand awareness.

  • The purpose of brand awareness ads is to present the brand to users if you have a high potential of interest in the brand to be advertised. is to deliver. If your goal is to increase the awareness of your brand, this model will suit you.
  • Reach ads,it’s almost the same as brand awareness ads. In this model, the goal is to make the ads reach as many audiences as possible.

The difference between brand awareness ads and reach ads; In the brand awareness model, the aim of the advertisements is to reach people who have the potential to be interested in the brand among the targeted audience. In reach ads, it is to reach the maximum level of the brand to as many people as possible; the potential of interest in the target audience is not sought.

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Review Ads

The purpose of review ads is to communicate directly with people who are interested in and reviewing the brand. If you want to receive interaction and messages from your potential customers, the evaluation model will be suitable for you. This model also includes mobile application, video viewing and lead generation ads.

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  • Traffic ads aim to direct people who are interested in the brand to the website. Traffic ads are recommended if you have a website and Facebook Pixel code is also included on your site. Because in this way, you will attract your targeted audience to your website and increase your website traffic as well as making them potential customers.
  • Interaction ads is generally used to increase the interaction (likes, comments, etc.) of the posts you share on Facebook and Instagram. Among these advertising models, especially Instagram ads and story ads draw attention. If you are going to organize advertising campaigns, this model will reach people who are likely to interact with your posts among your target audience.
  • Application installs ads is the model used for mobile applications. For this, it will be beneficial for you to have the Facebook Pixel code installed in your mobile application.
  • Video views ads is an ideal model for those who want to publish videos. The video views model aims to deliver the video ad to users with high potential of interest among the target audience.
  • The lead generation ad model is the most costly of all these models we have described on Facebook and Instagram. . The purpose here is to collect the contact information of people who have the potential to be interested in the product or service you offer. With this information collected, marketing activities are carried out via telephone or e-mail, and very productive results can be obtained.
  • Messages advertising model aims users to send you a message through the platform on which you advertise. For example, you can receive messages from potential customers via Facebook Messenger, Whatsapp or Instagram Direct Message.

Conversion Ads

Translating targeted behaviors into action in online properties you own on the web is called conversion. Conversion ads aim to reduce advertising costs by making the given ads more measurable. For this, let’s give an example of an e-commerce site; For an e-commerce site, the conversion may be adding a product to the cart, while for the corporate site, the conversion may be filling in the contact information on the website.

  • Conversions ad, for website or mobile applications This model is used to present your ads to users most likely to convert from within your target audience. It is recommended to have the Facebook Pixel code installed on the site and/or mobile application for the model.
  • Catalog sales ads, usually used by e-commerce sites, are transferred to the admin’s panel by creating a feed on the products, thus It is a model in which products from the catalog are shown to the selected target audience. In this model, your ads are presented to users with the highest purchasing potential.
  • Store traffic ads are a model that we can call more offline than other models. Potential customers near your business are directed to the store.

Be aware of all the latest developments with Facebook Support category articles.

Instagram /How Can I Show My Facebook Ad to More People?

Applying the reach model under the awareness ad model will enable you to reach your goal.

Which Model of Targeting Video Ads Should I Serve?

It is the recommended evaluation ad model for video ads. With this model, your video ad will reach users with the highest potential of interest among the target audience you have determined.

What are the Most Suitable Facebook/Instagram Ad Models for E-commerce Sites?

Advertising models that can be best for e-commerce sites will be awareness models and catalog sales ads.

Is Facebook essential for Instagram ad?

Not required unless you are doing extensive advertising work. But for a comprehensive advertising study, you can create your ads in a more optimized way thanks to Facebook’s detailed data analysis and options. So if you want to do a professional work, you should use the Facebook Business Manager panel.

What does sponsored instagram mean?

Sponsored advertisements are types of advertisements published on social media platforms such as Facebook and Instagram.

What is Instagram promote?

Instagram advertisement is a marketing method for publishing sponsored content on the Instagram platform to reach a larger and more accurate audience.

Instagram Engel Kaldırma İşlemi Nasıl Yapılır?
How to Change Your Discord Profile Picture, which is our previous post on Social Media.