We can say that Instagram owes its rapid growth to the active use of this platform by young people between the ages of 18-24. Of course, I have shared with you before that this platform can only be used effectively within institutions for individuals. This was reinforced by a video that was recently published. You can watch the video below.
How can you make the most of Instagram without wasting time? Below I share with you 5 methods that can be used in institutions and are the answer to this question.
1- Set hashtag
It is one of the platforms where hashtags can be used most effectively, such as Instagram, Twitter and Facebook, where people can access their posts on a particular subject more easily and quickly. Be it any event or promotion, you can create a hashtag for your institution’s name so that users can interact with each other actively. Thus, you can easily track how much of an impact you have created and who you have communicated with, and you can determine your productivity accordingly.
2- Don’t just share over the phone
Although Instagram is a mobile application, you can determine what you like and share by following the applications that you can use your Instagram account to interact with other social media platforms thanks to a laptop or desktop computer.
3- Move to Action
In the blog it has published, Instagram talks about the importance of taking action by focusing your brand. This can be in the form of people who use or like your brand to share their experiences about your brand or to share their positive experiences. Set your campaigns very simply and clearly to encourage users. You may have to think about it.
4- Link to other social media platforms
When you share a photo on Instagram, you can also share it on platforms such as Facebook, Twitter, Tumblr and Flickr
In this way, you can reach more than one person on different platforms thanks to your sharing.
5- Thank you
If you have customers who follow you and use your products, they are now in the category of important customers for you. Instagram is one of the best platforms to reinforce this relationship. If a user has shared a positive experience with your product, like and thank him. Although Instagram is a visual platform, it also brings with it methods that will enable you to communicate. Remember that you must contact every user related to your institution!
Instgram will grow even bigger.
Instagram is growing very fast. Although it focuses on a young population, you need to look for ways to use this platform in a positive way for your brand and institution. I hope the tips I shared above will be of use to you.
Any other tips you’d like to add? Or are there any campaigns that you run on Instagram or that you can show as an example? I would be very happy if you share them with me in the comment section.