Instagram is a rapidly growing and underutilized social media platform. There are users who share what they eat and wear on Instagram, from sales, and who create a career in this way. However, when it comes to marketing applications, Instagram users do not know exactly what strategy they should follow.
Marketing ideas that seem much more complex can be implemented using Instagram. However, if you don’t already have a plan, you won’t know what direction to strive for. You can reach your goal by applying very basic and easy marketing strategies instead of advanced marketing tactics.
- Make Regular Posts Daily
Continuity is the first and biggest rule to be followed in all other social media platforms, especially Instagram. It may be a thought to the detriment of Instagram users to make regular posts on a daily basis, but Instagram users are extremely active and loyal to the platform, so your followers want to see your daily regular posts from you.
Don’t be indecisive about what to share, share no matter what. With the filtering features offered by Instagram, you can make your posts look beautiful and effective. Posting regularly will set you apart from the crowd, and you will have a profile that is respected and recognized by your followers.
In Instagram, hashtags set the rules. The use of hashtags allows users to easily find the photos they want and the topics they are interested in. Do not use fewer hashtags in your posts. Try to create more detailed and niche but most importantly relevant hashtags. Thanks to the application called Keyhole, you can easily find actively searched and trending hashtags.
Instagram is not just a social media platform that you like or think your followers might be interested in. Instagram is not just a platform where photos are shared, so interaction is of vital importance on Instagram. By using the application called Repost, you can interact with the users in your target segment by sharing their posts again.
At the same time, you can reach the shares you are interested in and write them in the comments. You can like the photos you like, but this will not put you on the radar of others. It’s better to follow other users and write comments. Thus, both you gain followers and the people you comment on have to reply.
- Share that will enable you to Call to Action
Call to Action is a strategy that should be used, but Instagram is a bit difficult. The biggest indicator of this is that you can’t add links to your posts. Therefore, Call to Actions on Twitter and Facebook but not on Instagram are a serious weakness for this platform. However, there is no such thing as making a CTA just by adding a link. You need to know where to direct users and followers. At the end of your posts, you can leave comments such as follow, leave comments or like. In the next step, getting them to click on the link related to your products or services in the About Me section of your profile.
- Build your own Audience
Your followers are the lifeblood of your Instagram profile. Many users do not care much about their followers because they are not aware of this. In order for your marketing strategy to be successful on Instagram, you should target a specific audience or increase your number of followers over time according to your common interests.
After creating your target audience and followers, you should make posts that may interest them. Thus, there will be interaction between you and your followers and they will become your loyal followers over time.
While determining the followers in your target audience, it will be in your best interest to examine the users who interact with you the most, like and comment. Then you will be able to attract the attention of your target audience with your posts.
As they say, “Nev’i is Exclusive”, Instagram is such a platform right now. However, to create a solid marketing plan, start with the simple and easy ones. You can start implementing the 5 Easy Instagram Marketing Strategies that I mentioned above right away. You will see that you get positive results over time.
Are there any Instagram marketing tactics that you want to add to the list? You can share it with me and all other readers in the comment section.